How it's done | Unique & Limited

1. Research and Concept

Assuring historical accuracy and authenticity

Every image we create is based on a real-life historical event, so to assure accuracy, we put in long hours of research to piece together every little detail. Our Concept Artists then work up several visual ideas – using different ideas and perspectives – before agreeing on a final piece.

Although we use computer graphics, every artwork starts with blank paper and a pencil.

We usually gather over 2000 original historic picture references for each project.

We like to involve car owners, car manufacturers, historians and eyewitnesses where possible.

Research and Concepts
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2. Computer Generated Imagery (CGI)

Re-building some of the world’s best motorcars

Once the concept is established, we set to work creating a 3D model using CGI. Studying every piece of reference material available, our artists essentially build a car from scratch, slowly constructing layer upon layer of detail – even down to the correct number of coats of paint.

Each car is built from scratch, according to the model’s exact historic specifications.

The preparation of each car takes 3 highly specialized artists up to 2 months to complete.

We always strive to depict the car’s authentic racing condition – including any dirt and damage.

3. Photo Shooting

Capturing the highest quality images

With pre-production in place, we then go out on location and start photo shooting. This can often last for days, involving crews of up to 70 people, depending on the concept. We use professional equipment to ensure the highest resolution images, and we even build detailed sets when required.

We produce artworks with print resolutions up to 400 MP; 260 x 100 cm @ 300 DPI.

We travel to, and shoot in, real locations, using actors and actresses for maximum authenticity.

Hasselblad logo

We use Hasselblad photography equipment and are proud to be official brand ambassadors.

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4. Composition

Bringing every element together

The final step in the production process involves bringing everything together to form the artwork. All the finalized 3D renders are composited with the photo shoot imagery, and then we add in further layers of light, smoke, dirt, flames, or whatever it takes to bring the piece to life.

Only by adding scratches, dirt and other flaws is it possible to achieve a truly realistic look.

We work hard to match the lighting conditions of the background created during the photo shoot.

Specialized software enables us to achieve the high quality renders we need to finalize our image.

5. Breakdowns and ‘Making Of’ Videos

Revealing the process behind each piece of art

Once each project is complete, we like to offer an insight into the level of effort and detail that’s gone into creating it. Our breakdown videos show many of the layers that help to form the final piece, and our making of videos offer a glimpse into the time-consuming production process.
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video 1

Fords And The Furious

24 Hours Le Mans, France / 18-19 June 1966

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video 2

Hunting For Victory

Fuji Speedway, Japan / 24 October 1976

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Not Sterling Without Stirling

24 Hours Le Mans, France / 23-24 June 1962

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video 4

Brains Are Better Than Brawn

Targa Florio, Italy / 6 May 1928

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German engeneering, Hollywood ending

24 Hourse of Le Mans, France / 13-14 June 1970

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video 6

Damped Victory

SPA, Belgium / 25 June 1939

Silver Arrows Project

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Learn more about each of our artworks