For truly personal pieces of art
McLaren and James Hunt’s World Championship 40th anniversary (2016)
The idea behind our main piece of art was to show Hunt in pursuit of his world title – one that seemed unlikely earlier on in the season.
When it came to shooting the imagery required to create this artwork, we really pulled out all the stops, enlisting Freddie Hunt to play the part of his father.
“Unique & Limited artwork is amazing. The recreation of historic events in this manner is great because it keeps it alive… it sort of brings it back to life.” Freddie Hunt
In order to accurately depict the M23, we created the car from scratch, using 3D modeling to painstakingly piece together every single element.
Battered and bruised by adverse weather conditions, we wanted to depict Hunt’s M23 exactly as it would have been during the race.
Next came the labor-intensive job of placing the 3D model into an authentic race setting –taking care to ensure the conditions and lighting were just right.
The end result
Printed on an especially large format, our main piece of artwork now sits proudly in McLaren’s factory, on display with the M23 itself.
“Our first encounter with U&L focussed on commemorating James Hunt winning the World Championship in a McLaren M23 forty years ago. It has been a delight working with Unique for a number of reasons: their great creativity, forensic attention to detail and huge enthusiasm in general. The resulting images capture remarkably the motorsport achievements and excitement of 1976!”
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